Where we advise, and where we operate
The two sales practices are often confused, so it is worth being direct about the difference. One designs the machine. The other helps run it.
We advise
Sales consulting
How the sales department is built. Firms that manage their sales department and activities well are the ones that survive — which rests on a good sales team, an effective sales system, the right sales plan and a dynamic reporting method.
- Builds a dynamic, proactive sales department
- Connects sales to marketing, finance, production and logistics
We operate
Sales consultancy service
The sales work itself. Identifying opportunities, building relationships with new and existing customers, turning leads into sales opportunities, arranging meetings to demonstrate products, negotiating prices and closing.
- Works to the KPIs and revenue targets set by the sales director
- Works across departments and finds opportunities to cross-sell
Development
Teams, and the people in them
Our two coaching practices answer different questions. One is about performance at work. The other is about a person’s situation, which is not always the same thing.
For sales teams
Coaching service
Sales coaching supports the development of representatives who are already capable. Rather than telling the sales department what to do, a coach guides salespeople towards their highest potential — which is what makes strong performers measurably stronger.
Coaching serviceFor individuals
Coaching and mentorship
Supporting individuals on a one-to-one basis through the toughest of life transitions — networking, life skills, targeted projects and work with local businesses, so people can transition out of their situations and take control of their lives.
Coaching and mentorshipHow we begin
Every engagement starts the same way
01
A conversation, at no cost
We ask what you sell, to whom, and what has already been tried. Most of the useful information comes out in the first half hour.
02
An honest read of the situation
We tell you which of the four practices actually fits — and if none of them do, we say that instead of selling you the nearest one.
03
A scope you can agree to
Written down: what we will do, over what period, and how you will be able to tell whether it worked.

And separately
Education
Mirror Sales is also an international education consultancy, helping students, families and schools build pathways between Turkey and the United Kingdom — boarding school placement, admissions, UK education pathways and institutional partnerships.
Not sure which one you need?
That is a normal place to start. Describe the situation and we will tell you which practice fits — or whether the problem sits somewhere else entirely.